Direct to Consumer sales are now an essential part of any label strategy, both in terms of generating income and developing a customer base. It enables artists and labels to build direct relationships with fans in a way that is simply not possible though the traditional label -> distributor -> retailer sales model.
Bandcamp are the market leader in this area. More than 7 million music fans have purchased music through Bandcamp, with an extra 100,000 registered users being added every month. Their platform includes cutting edge marketing tools to help you reach your buyers. The main Bandcamp site also has a variety of highly curated editorial spaces to facilitate music discovery.
For the past few months we have been working with Bandcamp to develop services that would enable our labels to take full advantage of all the Bandcamp platform has to offer, while removing some of the pain points associated with dispatching orders, maintaining product pages and updating stock availability. We recognise that Bandcamp addresses specific needs for different labels, so we offer two service options.
This is a full service option where Kudos will create digital releases and merch items via our direct feed to Bandcamp from the data you provide us in the Kudos Portal. As well as dispatching your merch orders, Kudos will take care of all customer service tasks including returns and refunds. Kudos will also pitch your release for editorial features and placement. Bandcamp sales through this option are accounted to you on your SBIs at the end of every month.
Pick and Pack Option
This is a pure pick and pack service, where Kudos recharges you for each order dispatched. Labels create their releases on the Bandcamp platform themselves and deal with all customer services issues and refunds etc.
Regardless of which option you choose, you will retain full access to your Bandcamp account and have control over presentation, reporting and social interaction etc. Which configuration works best for your label may depend on a number of factors such as where your label is based, whether or not you are VAT registered and what method you use to handle your onward artist royalty accounting.